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 Adieu CBC Newsworld

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Nombre de messages : 2499
Date d'inscription : 17/08/2007

MessageSujet: Adieu CBC Newsworld   Jeu 22 Oct 2009 - 2:02

Welcome CBC news Network

Citation :
Move over CNN, BNN; CBC Newsworld rebrands all-news channel as CBC NN
By Cassandra Szklarski (CP) – 5 hours ago

TORONTO — Newshounds already get their headlines from CNN, while business junkies learn the latest from BNN. Now, Canadians can get ready for CBC NN.
As of Monday, CBC Newsworld will be rebranded CBC News Network, and feature a revamped schedule, new onscreen graphics and new personalities to go along with a new look and name.
Richard Stursberg, the broadcaster's head of English services, says it's all part of a massive news overhaul meant to modernize and integrate coverage, with changes also in store for CBC-TV's flagship news show "The National."
"It was partly to make it a little bit clearer to people," Stursberg said of Newsworld's new name.
"(Newsworld) has been around for a long time, over 20 years, and still people were unclear as to what the nature of the offering was."
The Newsworld changes include a new set, more onscreen data, and new anchors including morning host Anne-Marie Mediwake, formerly of Global. Business experts Amanda Lang and Kevin O'Leary team up for the half-hour "Lang and O'Leary Exchange" each weekday afternoon while Evan Solomon heads up the day's political news from Ottawa and Mark Kelley helms an evening news talk show.
Meanwhile, "The National" will run seven days a week and boast a new set, an expanded roster of correspondents and bring Peter Mansbridge out from behind the desk to deliver the news while standing.
The changes follow a particularly difficult year for the CBC, which has been struggling with a $171-million budget shortfall and has shaved 800 jobs. The news division cut about 100 positions as it amalgamated assignment desks to serve all its news platforms - television, radio and online.
Ian Morrison of the Friends of Canadian Broadcasting said those cuts left news bureaus across the country struggling to maintain the quality of local coverage and he complained that the new initiatives do little to address that.
He accused senior CBC management of "a slavish copying of private sector behaviour."
"They're trying to package things as something other than cuts," Morrison said from Calgary, where he says he met with CBC News staff on Tuesday.
"I don't think people really care whether Peter Mansbridge can stand or not, that's just kind of a style thing but it shows something - it shows a preoccupation with style or appearance or brand issues over content."
Morrison also derided Newsworld's name change to CBC NN, saying it reminded him of CTV's 24-hour news channel, formerly known as CTV Newsnet, now called CTV News Channel.
"This tendency to ape, mimic the private sector, both in the content of what they're doing but also in the way that they are changing, for example, Newsworld's brand, that is 'private sector think' and it has thoroughly infused the CBC."
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